American Sarouk - Painted Beauty



Typical American Sarouk

I am often asked what my own favorite type of rug is. I have several, but the most affordable and utilitarian of my faves is the American Sarouk. They are well made, pretty to look at and they have such an interesting story...

Mottled Dyes

Called “American Sarouk” because they were specifically designed for American tastes and woven in Northwest Iran, these rugs are easily recognizable for their rich red and blue colors and detached floral spray patterns.  They are known for their durability and lustrous feel.  

Original Yarn Color on the Back,
Over-Dyed Yarn Color on the Face

The American Sarouk was produced for export and shipped primarily to New York in the 1920’s and 1930’s by the boatload. They were welcomed for their quality and sheen, but sadly, not for their color.  The rugs were simply too orange.  The remedy for this was to build warehouses where workers would spend their days over-dying or painting the orange-red areas with a more popular burgundy-red.  It was an interesting and effective solution to a costly problem.  Nearly 100 years later, those dyes are still holding fast, but are beginning to show signs of mottling and breaking down. While this should not affect a rug’s value, it may appear unsightly to some.


I can be contacted by email: Lynn@rugadvocate.com